Performance marketing is a results-based digital strategy where you only pay for actions that matter – like clicks, leads or sales. Here’s what makes it different:
You don’t pay for impressions or reach. You only invest in results like leads, sales, or app installs.
Every decision is backed by analytics and real-time insights, ensuring your budget is used efficiently.
We run campaigns across search, social, display, influencer, and affiliate channels to maximize ROI.
Campaigns are constantly tested and refined to increase conversions and reduce cost-per-acquisition.
You get transparent reporting, so you know exactly where your money is going - and what’s working.
At Liva Digitalhub, we engineer performance campaigns that eliminate waste and focus only on what grows your business.
Strategy and Goal Setting
Channel and Funnel Planning
Next, we identify the best-performing channels for your objectives — like Google Ads, Meta Ads, LinkedIn, or TikTok. We map your funnel from awareness to conversion, and align campaigns at each stage.
Campaign and Creative Setup
We craft compelling ad creative, landing pages, and messaging designed to convert. Everything is built with A/B testing, tracking, and optimization in mind from day one.
Launch and Monitor
We launch your campaigns and closely monitor performance. We track every click, conversion, and customer journey to ensure every dollar spent is working hard.
Optimize and Scale
Using live data, we optimize bids, audiences, creative, and placement. We scale what’s working and reduce what’s not – to maximize results and improve return on ad spend (ROAS).
Report and Improve
You get full visibility into campaign performance through weekly reports and live dashboards. We meet regularly to review performance and make data-driven improvements.
Performance marketing is a results-based digital strategy where you pay only when a specific action occurs — such as a click, lead, or sale. Unlike traditional marketing, which charges upfront for exposure (e.g., impressions or reach), performance marketing focuses entirely on measurable ROI.
We run performance campaigns across multiple channels, including Google Ads, Facebook and Instagram (Meta), TikTok, LinkedIn, YouTube, affiliate networks, native ads, and influencer platforms, based on your target audience and goals.
Success is measured based on clear KPIs (Key Performance Indicators) such as cost per lead (CPL), return on ad spend (ROAS), conversion rate and customer acquisition cost (CAC). We provide real-time dashboards and weekly reports for complete transparency.
Not necessarily. We tailor performance campaigns to suit the size and goals of your business. Whether you’re a startup testing new markets or an established brand looking to scale, we can start small, optimize and grow based on proven results.
Most clients start seeing initial results within 2-4 weeks of launching a campaign. However, performance improves significantly over time as we collect more data and optimize campaigns for better efficiency and return.
Performance marketing is ideal for ecommerce, SaaS, local services, real estate, education, healthcare, and more. Any business looking to generate qualified leads or drive measurable sales online can benefit from a performance-based strategy.
Have a project in mind? Reach out — we’re ready to help your brand grow.
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