Performance marketing is a results-based digital strategy where you only pay for actions that matter – like clicks, leads or sales. Here’s what makes it different:
Google Ads expose your business to people who are already searching for what you offer - when they're ready to take action.
Ads are shown based on search terms, location, device, time, and user intent - ensuring every click counts.
With pay-per-click (PPC), you only pay when someone clicks on your ad - giving you complete control over costs and performance.
In addition to search, your brand can appear on YouTube, Gmail, Maps, mobile apps, and over 2 million partner websites.
Whether it's phone calls, form fills, purchases, or downloads - Google Ads delivers results, not just impressions.
At Liva Digitalhub, we use analytics, smart bidding, and audience segmentation to generate consistent, profitable growth.
At Liva Digitalhub, we engineer performance campaigns that eliminate waste and focus only on what grows your business.
Business Audit
We start by learning the internal and external aspects of your business – including your short-term and long-term goals, your industry landscape and what sets you apart from the competition. This phase also includes a detailed analysis of your ideal customer’s journey, pain points and online behaviours. The goal: to create a strategy that is directly aligned with your business results and makes every dollar spent on advertising purposeful.
Keyword and Campaign Setup
Next, we conduct extensive keyword research to identify terms with high search volume, buyer intent and low competition. We organize these into structured campaigns and ad groups tailored to different stages of the funnel – whether that’s search, display, YouTube or shopping. We also set targeting preferences such as demographics, devices, schedules and geographies to ensure your ads reach the right audience at the right time.
Ad Copy and Design
With strategy and targeting, we move on to creative development. Our team writes compelling, conversion-driven ad copy that meets your audience’s needs and intent. Headlines, descriptions, and extensions are optimized for clarity, relevance, and performance. For visual campaigns, we design high-quality banners, video ads, and product visuals to increase engagement and click-through rates.
Launch and Monitor
Once your campaigns go live, we closely monitor their initial performance. We manage daily bid adjustments, negative keyword filtering, A/B testing of creative, and quality score improvements. Budget pacing is carefully managed so your ads maintain top visibility on your chosen platforms. You never waste ad spend – we optimize in real time.
Track and Scale
We measure everything. Using conversion tracking, Google Analytics, call tracking, and tag integration, we monitor key metrics like clicks, conversions, CTR, CPA, ROAS, and more. Our reports are clear and insightful – not filled with fluff. Based on performance data, we scale the best-performing campaigns and pause or refine the underperforming ones to improve overall efficiency and growth.
Text ads that appear above organic search results to drive high-targeted traffic.
Visual ads on millions of sites and apps - perfect for brand awareness and retargeting.
In-stream, bumper and discovery video ads that reach audiences with visual storytelling.
Product listings with images, prices and ratings - ideal for ecommerce and retail businesses.
Reengage visitors who showed interest but didn't convert with personalized ads on the platform.
We set up detailed tracking, integrate analytics and use machine learning tools to increase ROI.
Budgets vary by industry, location, and competition. We generally recommend starting with at least $500–$1,000/month for measurable impact.
We manage search ads, display ads, shopping ads, YouTube video ads, and remarketing – all tailored to your goals.
Google Ads can start delivering traffic and leads almost immediately. However, meaningful results often take 2-4 weeks of testing and optimization.
Yes, you will receive detailed reports covering impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS) – with clear recommendations.
Absolutely. We audit your existing account, identify areas for improvement, and restructure campaigns for better performance and ROI.
We implement full tracking through Google Tag Manager, Analytics, and Google Ads. This includes form submissions, phone calls, purchases, and more.
Have a project in mind? Reach out — we’re ready to help your brand grow.
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