YouTube Ads Marketing

What is YouTube advertising?

Videos that sell, not just what they say

YouTube ads help brands get their message across through video—before or during the content people actually want to watch.

Massive reach, highly targeted

With over 2 billion monthly logged-in users, YouTube ads connect with precision targeting via interests, keywords, behavior, or other videos globally.

Pay only when they watch

With TrueView ads, you only pay when a viewer watches or interacts for 30 seconds—making every penny count.

Increase awareness, traffic, or sales

From product launches to remarketing and direct conversions, YouTube campaigns support a variety of goals.

Laser-focused targeting

Reach people based on their location, search history, viewing habits, the channels they follow or visit.

Part of the Google Ads ecosystem

YouTube ads are managed within the Google Ads platform - giving you robust insights and seamless integration with your other campaigns.

Put Your Brand in Front of Millions – With YouTube Ads That Work

From capturing attention in the first 5 seconds to driving action with engaging video, we help you make the most of YouTube advertising.

How our YouTube ad marketing works

Step 1

Goal Planning

We start with a discovery session to identify your business goals – brand awareness, lead generation, product launch or retargeting. Based on that, we define your ideal audience persona and choose the best targeting methods – including demographics, topics, keywords, placement and custom objectives.

Step 2

Script & Concept

Our team develops a creative plan – from 6-second bumper ads to 15-60 second skippable videos. We create compelling scripts and storyboards aligned with YouTube ad formats that keep viewers watching and taking action.

Step 3

Video Creation

Already have footage? Great – we’ll re-edit it for maximum impact. Need a video from scratch? Our video partners or in-house tools create ad-ready content with voiceovers, music, subtitles, and branding.

Step 4

Campaign Setup

We organize your campaign in Google Ads, segmenting it by funnel stage and video type. Targeting is smartly layered (audiences, keywords, topics, placements), ensuring your budget goes to the most relevant views.

Step 5

Launch & Test

We launch your ads, monitor performance, and adjust bids, targeting, and creative based on CTR, view rate, and conversions. We also A/B test thumbnails, CTAs, and video intros for better performance.

Step 5

Report & Scale

You’ll receive clear monthly reports on impressions, views, CPV (cost per view), engagement, and conversions. We use this data to measure what is working and improve underperforming segments.

Our YouTube advertising services include

YouTube campaign strategy

End-to-end planning for brand awareness, product promotion, retargeting, and more.

Video scripting and storyboarding

Compelling, conversion-focused ad scripts tailored to your business objectives.

Creative video editing

Edit your existing video or create new content optimized for YouTube’s ad formats.

Campaign setup in Google Ads

Accurate structure, audience targeting, and conversion tracking in Google Ads.

A/B testing and optimization

Test different intros, CTAs, thumbnails, or formats for maximum ROI.

Performance tracking and reporting

We monitor performance and provide clear, actionable reports and next steps.

Frequently AskedQuestions

No more second-guessing — here are clear answers to the questions we get asked most, designed to help you make informed decisions.
Do I need a professional video to run YouTube ads?

Not necessarily. We can work with your existing footage, slides, or graphics and turn them into effective ads. We also offer easy production options if needed.

We run bumper ads (6-second), skippable in-stream ads, non-skippable ads, in-feed (discovery) ads, and retargeting video campaigns.

YouTube ad costs typically between ₹0.50–₹2 per view, depending on your targeting and competition. You can start with any budget and scale up.

How do you target the right audience?

We use advanced targeting options like demographics, interests, search intent, video placement, and remarketing to reach the perfect audience.

Yes! With Google Ads and YouTube Analytics, we track view rates, clicks, and conversions – so you can see exactly what’s working.

Yes. When used strategically, YouTube ads are powerful for both brand awareness and direct response – especially when combined with landing pages or funnel tracking.

Let’s Build Something Incredible Together

Have a project in mind? Reach out — we’re ready to help your brand grow.