Performance Marketing

What is performance marketing and how does it work?

Performance marketing is a results-based digital strategy where you only pay for actions that matter – like clicks, leads or sales. Here’s what makes it different:

Pay only for performance

You don’t pay for impressions or reach. You only invest in results like leads, sales, or app installs.

Data-driven strategies

Every decision is backed by analytics and real-time insights, ensuring your budget is used efficiently.

Multi-channel execution

We run campaigns across search, social, display, influencer, and affiliate channels to maximize ROI.

Real-time optimization

Campaigns are constantly tested and refined to increase conversions and reduce cost-per-acquisition.

Measurable ROI

You get transparent reporting, so you know exactly where your money is going - and what’s working.

At Liva Digitalhub, we engineer performance campaigns that eliminate waste and focus only on what grows your business.

Boost visibility and growth with expert digital marketing solutions.

How does performance marketing work

We follow a proven, data-driven framework to launch and scale campaigns that deliver tangible results. Here’s how our performance marketing process works

Step 1

Strategy and Goal Setting

We start by understanding your business goals, ideal customers, and performance benchmarks. This helps us set clear KPIs — whether it’s cost-per-acquisition, ROAS, or lead volume.

Step 2

Channel and Funnel Planning

Next, we identify the best-performing channels for your objectives — like Google Ads, Meta Ads, LinkedIn, or TikTok. We map your funnel from awareness to conversion, and align campaigns at each stage.

Step 3

Campaign and Creative Setup

We craft compelling ad creative, landing pages, and messaging designed to convert. Everything is built with A/B testing, tracking, and optimization in mind from day one.

Step 4

Launch and Monitor

We launch your campaigns and closely monitor performance. We track every click, conversion, and customer journey to ensure every dollar spent is working hard.

Step 5

Optimize and Scale

Using live data, we optimize bids, audiences, creative, and placement. We scale what’s working and reduce what’s not – to maximize results and improve return on ad spend (ROAS).

Step 6

Report and Improve

You get full visibility into campaign performance through weekly reports and live dashboards. We meet regularly to review performance and make data-driven improvements.

Our Performance Marketing Services

We work with you to create full-funnel campaigns that span multiple platforms profitably. Whether you’re looking to increase leads or increase ecommerce sales, we’ve got you covered.

Services include:

Paid Search Advertising

Paid Social Campaigns

Programmatic & Native Advertising

Landing Page A/B Testing

Affiliate & Influencer Campaigns

Conversion Rate Optimization

Retargeting & Funnel Strategy

Get Your Performance Strategy Now

Frequently AskedQuestions

No more second-guessing — here are clear answers to the questions we get asked most, designed to help you make informed decisions.

What is performance marketing and how is it different from traditional marketing?

Performance marketing is a results-based digital strategy where you pay only when a specific action occurs — such as a click, lead, or sale. Unlike traditional marketing, which charges upfront for exposure (e.g., impressions or reach), performance marketing focuses entirely on measurable ROI.

What platforms are used in performance marketing?

We run performance campaigns across multiple channels, including Google Ads, Facebook and Instagram (Meta), TikTok, LinkedIn, YouTube, affiliate networks, native ads, and influencer platforms, based on your target audience and goals.

How is success measured in performance marketing?

Success is measured based on clear KPIs (Key Performance Indicators) such as cost per lead (CPL), return on ad spend (ROAS), conversion rate and customer acquisition cost (CAC). We provide real-time dashboards and weekly reports for complete transparency.

Do I need a big budget to start performance marketing?

Not necessarily. We tailor performance campaigns to suit the size and goals of your business. Whether you’re a startup testing new markets or an established brand looking to scale, we can start small, optimize and grow based on proven results.

How long does it take to see results from performance marketing?

Most clients start seeing initial results within 2-4 weeks of launching a campaign. However, performance improves significantly over time as we collect more data and optimize campaigns for better efficiency and return.

What industries can benefit from performance marketing?

Performance marketing is ideal for ecommerce, SaaS, local services, real estate, education, healthcare, and more. Any business looking to generate qualified leads or drive measurable sales online can benefit from a performance-based strategy.

Let’s Build Something Incredible Together

Have a project in mind? Reach out — we’re ready to help your brand grow.